When starting a business or rebranding it is crucial to ensure you have all the correct collateral and brand assets. It does not need to be complicated, however a simple checklist to work towards will ensure you have all the essentials you need and your business branding will be strong and consistent.
MAIN BRANDING ASSETS
Brand guidelines document
Master Logo Suite
Social Platforms – Linkedin, Facebook or Instagram
Brochure or flyer to inform clients/customers on the service your business offers
You can then work towards extending these assets but to start with this is a simple guide on what you need to get started.